MTS is one of the largest Russian companies providing telecommunications, digital and media services. The company has existed since 1993, its services under the MTS trademark are used in Russia, Armenia and Belarus. The company's products include communication services, broadband Internet access, television, banking and financial services; e-commerce; marketing and advertising; media and entertainment and more
Landing page redesign for data telemetering from MTS
The task of the first screen is to give the site visitor key information about the service. We solve this problem through a 3D illustration that shows how the service works.
Text description of the main features of the platform. The site visitor immediately understands what tasks can be solved with the help of "Data Telemetering".
Block “Why do you need Teleaccounting for data?” demonstrates how the manager can integrate the service into the operation of his business and what aspects the service can help with.
The block is implemented as a slider, the “Get a consultation” button is present under each of the benefits.
This information block ends with a conclusion that focuses on the pain point of the business.
The next block talks about the main features of the platform and the key options available to users. Information about the possibilities is demonstrated using a slider with automatic switching and illustrations of the platform interface.
The site visitor sees how the interfaces look and how convenient it is to interact with them.
This block shows the components and the principle of operation of the platform as clearly as possible. When the user starts scrolling, the highlight bar moves down and highlights the next part of the flowchart.
With the help of this block, we increase the transparency and understandability of the platform for users, regardless of their level of technical knowledge.
In this block, we demonstrate how the Data Telemetering platform can be useful for businesses in various fields. The block helps the site visitor to "see himself" and make a decision in favor of introducing the platform into his activities.
At this point, the site visitor already has information about the platform and how it can be useful for his business. A bright block with feedback encourages the user to leave their contact details.
Cases of successful integration of the platform into the business ecosystem show not only the tasks that were set by the customer, but also the results of its implementation.
Case studies have been selected for several industries, which demonstrates to the site visitor how wide the possibilities of the platform are. The price of integrating the platform into a business allows you to calculate in advance the approximate amount of necessary investments.
After the cases, we show the entire range of equipment.
In the card of each type of equipment, we show the areas in which it can be used, and a list of additional devices compatible with the equipment. Highlight the color of the most versatile product that is suitable for most business areas and has the best price.
After the block with the equipment comes the information “All you need to know. Here we show the user the main features that the equipment is capable of, as well as show the box with the equipment so that the user knows exactly what it looks like.
In the tariff block, we let the user choose how to display the tariffs. He can click on the number of monitored devices and see a detailed description of a particular tariff or compare all tariffs by functionality and parameters. We have focused on the key features included in the tariff so that the user can make an informed decision.
This block demonstrates that the platform can be customized to suit business needs. This removes the objection that the basic functionality of the platform may not be enough.