Tinkoff is an online ecosystem based on financial and lifestyle services. Tinkoff's clients are 19 million people across Russia. In addition to the first Russian online bank, there are 8 more sub-brands in the Tinkoff ecosystem. Lifestyle services help to solve near-financial problems of different categories of the population. For example, the Tinkoff Business service is designed for the convenience of entrepreneurs, Tinkoff Education is designed for teaching schoolchildren and students.
Create banners for some sub-brands of the Tinkoff ecosystem (Investments, Business, Junior, Insurance, Mobile)
The TSEKH team has been working with Tinkoff for more than a year. Thanks to the cooperation in the format of design support and building partnerships, the level of trust grew, and we increasingly pushed the limits of the strict requirements of the guideline towards creativity. For example, Tinkoff has reduced prices for Internet in roaming by 50%. We came up with a creative where a Sim in the form of an inflatable mattress floats in the pool.
Advertising campaigns involve a large amount of work, limited time and knowledge of the requirements of various advertising platforms, so I had to work in sonic mode. Our record is 1800 resizes in 3 days.
However, just a beautiful picture is not enough. It is important to properly prepare the creative according to the technical requirements. A separate call is html banners. Animation of such a banner is only half the battle, you still need to correctly register the click tag. With the efforts of just 2 designers, we have made more than 500 banners. Our high performance is due to the symbiosis of graphic (Picture, illustration, 3D) and technical skills (animation, GIF, HTML). Well, the fact that we are cool :)
It's time to confess: we love to giggle in the workplace. Our designers can not only implement any idea at a high graphic level, but also play it funny. This helps us create vibrant images that hook the user. So, for example, bold metaphorical banners with a fluffy ruble and a chick from AliExpress appeared.