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RosselkhozBank is one of the largest banks in Russia. Created in 2000 in order to develop the national credit and financial system of the agro-industrial sector and rural areas of the Russian Federation. Today it is a universal commercial bank that provides all types of banking services and occupies a leading position in financing the agro-industrial complex of Russia. 100% of the Bank's voting shares are owned by the Russian Federation represented by the Federal Agency for State Property Management.
Develop a platform for wholesale purchases for farmers. On the site, the farmer will find all the most necessary services: services for agriculture, television veterinary medicine, accounting services - and will also be able to read the latest news in the field of agriculture and recruit staff.
From the main page, the farmer will be able to go to any information. Thus, the most popular products among users are displayed under the main banner, which simplifies navigation. Below are the dividing blocks for services and the news section. These blocks allow the user to see what the site is doing.
We took into account that users carefully select seeds and agricultural products by comparing characteristics. Therefore, when viewing the catalog, the user can add the products he is interested in to favorites or to compare. This helps in the selection and purchase of goods.
The product card is made in the form of a LightBox and opens on top of the catalog (or search results). This format helps the user, when switching to the product card, save the context: filters, search, issue — and easily return to the previous page. Each product card is assigned a unique URL, which allows you to save the link or share it.
The user can only compare products from the same category. Comparing, for example, seeds and a tractor will not work. If the user is ready to choose a product, he does not have to go to the product card to purchase it: you can add it to the cart directly from the “Compare” section, which saves the user from an extra click.
At the first stage of checkout, the goods in the basket are divided by sellers, under each group of goods there is a separate button "Checkout". Checkout is done on one screen.
The main page of the personal account is made in the form of a dashboard. Here the user can see his personal and legal information, connect the seller's account, through which he will sell his farm products, and go to the services of the Svoe ecosystem.
The user can switch between the roles of seller and buyer. In the interface of the user's office (buyer), he can track his purchases, upload checks and other information about purchases. In the interface of the seller's account, you can accept uploaded checks, manage your goods, delivery addresses and other information that is necessary to promote his store on the site.
Screens for the most common errors - 404 and 500 - are made in the style of the site and are animated.
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Developed in collaboration with the RSHB team
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