MobiApp is the first in Russian service of medical services, which contains telemedicine, an extended range of offline clinic services and the first real mobile medical card in Russia.
Differ in the market of IT companies engaged in telemedicine services. Build a friendly brand for young audiences.
As an idea, we decided to apply modern trends, gradient colors and combinations in medical symbolism. We use soft and simple graphic forms.
The search for the form began with hand-drawn sketches. We wanted to create a recognizable logo, not like the standard symbols of telemedicine companies. The name of the company should indicate the stylized letter «M». The connection with the medical topic was realized through the sign of the medical cross.