Mareven Food is the largest manufacturer of fast food products. The company's portfolio includes well-known brands such as Rollton, Big Bon, Petra and Mareven Food Professional.
Mareven Food has many distributors in Russia and the CIS who constantly make wholesale orders. The process of placing and processing an order took too much time and was carried out using outdated technology. We were faced with the task of creating a platform on which the company's distributor could place an order, track the status of an active order, view the archive of orders, see the performance of the plan, and get acquainted with the company's new products.
We have developed a large portal, to which we have completely transferred the work of distributors for the purchase of goods. We provided the necessary tools: financial charts, tracking the implementation of plans, a detailed order form, a catalog for familiarizing yourself with products, promotions and discounts, the ability to track and adjust orders, work from several organizations...
All paper work migrated to the site.
The most important task was to think over the process of placing an order. We plunged headlong into its solution: we interviewed distributors from different regions, watched the application process, and recorded everything scrupulously. Colleagues were very eager to tell us about the processes and what they lacked on the old site.
The experience was incredibly rewarding.
The prototype was created in several iterations and tested in detail by users. In the end, the best option was found.
On the main page of the site, a dashboard with user indicators is displayed - comparative data with the previous year, the implementation of the plan for the current month, loyalty status and financial indicator. Below are two feeds with products: new items and promotions.
Initially, the design process was conceived similar to an online store: product cards, filtering, separate cart and checkout pages. But thanks to interviews with distributors and testing prototypes with them, it became clear that this model did not work. Product cards took up too much space, product pictures were completely redundant, since the distributor knew the name and number of the desired catalog item even without them. A separate cart page complicated the process of editing it: every time you changed it, you had to switch to the cart and back to the order.
Therefore, a universal page was developed that has everything: a list of products grouped by product type and hidden in drop-down lists, filtering by product type, shopping cart and checkout.
Page with a grid of current and completed orders. For each current order, it is easy to track the status. If the order requires confirmation or revision, a notification is sent.
In the personal account, the distributor can switch between different legal entities. This is very convenient - all your organizations are gathered together, you do not need to remember a bunch of logins and log out of your account every time.